Is keyword research important?
Yes, it is important for our online business to do keyword research. A keyword, or keyword phrase, is what people type or speak into the search bar of the search engines, Google, Yahoo, and Bing. It is the way a searcher will look for information and knowing what people are searching for helps us understand the information we need to provide to help or answer their question. I consider it as ‘demand and supply’.
Searchers often ask a question or are looking for information on a subject or trying to a way to solve a problem. If we write our posts to answer this inquiry, then we hope that the search engines will find that our content will provide the answer. User experience has become important to the search engines.
Will search engines find my keyword title?
Just because our post may be what the searcher is looking for, it does not mean that the search engines will automatically put our post up as the answer.
We need to show that we have information that people like and have been around for a while creating content that others have spent time reading.
This is why engaging in our own promoting is so important as is getting quality comments.
Social media is a great way to do this promoting. You can share your website and inform followers how the information will help them or their friends.
Social media is all about sharing content and engaging with people and if you can do this and help people, not spam them, then this can work to your website’s advantage. You should aim to have people land on your page and read it. Time spent on the page will give your page credibility with the search engines.
Are all the keywords taken?
I was reading a blog that stated keyword research was pretty useless as the major authoritative sites will always get a higher ranking than a lowly new site. Whilst I agree with the latter, I don’t believe we should abandon good content or practices because we have a new website.
Instead, we should be continually creating quality content and promoting our website through social media. I believe that given time we can turn our websites into authoritative ones. However, it will take a lot of time and effort.
There are lots of ways people will ask the same question and therefore we can write similar, not identical, content that answers the particular question. Different audiences are likely to add to search wording that targets their group. This could include phrases such as ‘for teenagers,’ ‘from home,’ ‘beginners’ or ‘for seniors’.
Targeting a smaller audience can help a searcher to choose your exact keyword rather than a more general one.
It does take time, effort and hard work.
The good things in life don’t come easy, so building an online business will take time and effort. Don’t kid yourself. 90% of online attempts fail in the first twelve months, and some people argue that this is closer to 4 months, so how do you avoid becoming a statistic?
You do need to dedicate time and effort. Two hours every night resulting in one good post a week is better than one day half-heartedly producing any old thing every weekend. Mindset and research are very important.
How do I use keywords?
Each post needs to cover a topic or idea. Your keyword research will tell you what people are searching for to help with topic ideas. When complete, you can find a keyword phrase that describes your content and make this your title. Your title needs to describe what your content is about.
You can find a keyword phrase and write about it, or you can write, then find a suitable phrase to describe your post and adapt it slightly to ensure that you do in fact answer the intent of the heading. Your post content does need to be what the title suggests so that people do stay and read your content. I have written posts in both ways.
As we promote through social media to try to drive traffic, keywords are important but not the be-all and end-all of our strategy. Keywords in social media may also rank in search engine results, so the descriptions on our posts are just as important if we want to encourage people to click on our post.
How to find keywords.
I use a number of methods to find keywords including:
1. The keyword tool called Jaaxy. You can see a full review of this wonderful tool on my post best keywords tool.
2. Ubersuggest, a free tool from Neil Patel.
3. Google Search console. This is especially good on the phone as it will add ‘people also ask’, and each time you click on one phrase more will pop up.
Years from now, when we have a large blog, we will still be able to update the content on these pages to ensure their relevance to a particular keyword. Keyword phrases may well change over time but good content should always remain good content, provided the information in it is up to date.
Look ahead and create good content and don’t shoot yourself in the foot by taking shortcuts. Every good business starts somewhere. Our actions throughout time will often affect the longevity of our business.
Consider the keyword phrase you use as your post title as a non-fiction book title. It needs to tell the reader what to expect. It is therefore important that you repeat the phrase in your meta description as well as the description of your social media posts.
Where appropriate I am including the closest major hashtag as well. I found that adding a hashtag in Google search will bring up recent Twitter posts that didn’t come up without the #symbol.
The SERP results were the same, but as social media moves toward using this symbol and people begin to also search Google by hashtags, it is possible some results may vary.
There is the possibility that in the future, hashtags may become an important way to describe our content, helping the search engines to further verify the content of our posts. I have no proof – this is just a theory at this stage.
SEO and keywords moving forward
I think we may see some changes as we move into the 20’s but I do think that quality content and the best experience for those who land on our page will be what we should aim for.
I believe that as technologies and habits evolve from obscure to the norm, those that can think ahead of the masses are likely to be the authorities of the future.
However, good content that answers the searchers’ inquiry will always triumph over poor quality content.
For this reason, I believe that if we can do everything we can to cover all the bases in terms of technology and user experience then we will edge ahead of the competition in the future.
Tactics such as video, subtitles on video, hashtags, language translation, links to resources and helpful information and providing quality content that relates exactly to the title of a page, I believe will determine the authoritative sites of the future.
Speech search is the way of the future.
Many people now use speech search as it is easy to speak a longer sentence and get a closer result from the search engines. It saves a lot of sifting through SERP results to find the answer you are looking for. For this reason, I believe longer phrases are more beneficial.
Keywords, as they are the sentence that people use to find out information, will always be important and I believe that we should target longer more specific keywords rather than short ones. To benefit from keywords we need to produce quality content that answers the search inquiry and use every technology available to present our page and make it the best possible user experience.
What do you think? Have you any thoughts on how to improve your content so that it will help people? You can leave a comment in the box below.
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